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Cobweb 'Unplugged' - Business tactics
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Business risks, fibs and failure (16
Feb
2012)
Starting and running a business is all about facing up to a multitude of risks and realities. And one of the biggest realities is that if your business fails it is pointless blaming your bank, your employees, your competitors or anyone else, because at the end of the day the blame will lie solely with you... read more
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What business owners can learn from 2011 (22
Dec
2011)
At this time of year it's certainly a useful exercise for business owners to look back over the previous 12 months before looking ahead to their business prospects (or lack of them), and the opportunities or challenges they will be facing over the coming year... read more
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The Business Plan Valley of Death (15
Dec
2011)
Depending on whom you are talking to or dealing with, there will be many different factors to consider when preparing your business plan. However, whatever the reason, situation or purpose for your plan here are seven real-world principles you should stick to in order to avoid entering the business plan 'valley of death'... read more
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Three small business success factors (08
Dec
2011)
There are three particular aspects of running a business which, when approached properly, are frequently acknowledged as being important factors that contribute to success. Those three factors are prioritisation, accountability and planning... read more
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Rocket science and the small business owner (01
Dec
2011)
It doesn't matter how good your product is - or how good you are at what you do - if you can't persuade people to buy from you. Failing to grasp this principle can be deadly in the small business world, and is a big reason why so many small firms fail so quickly after they start up... read more
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Why people won't buy from you (24
Nov
2011)
A useful way for you to look at your levels of sales - or lack of them - is identifying and understanding the reasons why people are not buying from you. In other words if you can understand what your prospects claim to be the barriers or objections which result in them not buying from you then you can work on those objections and do something to fix them... read more
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Questions about small business lending (17
Nov
2011)
If you need to prepare a business plan in order to secure a loan, grant or equity investment, there are some important questions which your prospective funder will certainly ask to help them make a decision. And there are some important questions which you will need to ask the funder and also ask yourself... read more
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The Department for Business, a GP and a Butcher Shop (10
Nov
2011)
Offering free giveaways to prospects and customers can be a powerful business building tactic which, when used sensibly, can help to generate valuable long-term goodwill towards your business, and may eventually lead to an increase of new and repeat customers in your store, or other line of trade... read more
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How to encourage small business failure (03
Nov
2011)
If you listen to the raft of Government announcements and enterprise promotion initiatives in the UK at the moment, we should all be getting off our redundant or soon-to-be-laid-off backsides and starting a business or going self employed. Or more accurately, 'starting an SME', to quote ministers, civil servants and the gurus who mingle with them... read more
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Some myths about starting a business (20
Oct
2011)
We've either read or heard just about every bit of advice there is about what will or won't make a small business either fail or succeed. And some of it makes us positively cringe. What's even worse is that much of what gets said has become widely believed or accepted... read more
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TODAY: 23 February 2012
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