Advertise in Better Business

Better Business magazine is a leading subscription-based publication for small and independent business owner-managers, freelancers, consultants and business advisers.

The bi-monthly magazine, originally launched in 1992, provides regular practical articles and how-to features which are all written by small business experts within their own field.

Better Business is a subscription-only magazine and not available on news stands. It currently has a circulation of 3,000 (as of April 2010).

There are also a further 8,000 opt-in subscribers to Better Business' associated weekly tips and ideas e-zine EnterQuest. Advertising opportunities are also available in EnterQuest.

Reader profile

Better Business is one of the UK's leading subscription-only journals aimed at helping people run a more profitable small or micro business.

Readers are professionals, freelancers, independent consultants, business owners/managers, the self-employed, entrepreneurs, new managers, rising stars, start ups and downshifters.

Target readers' resources are often limited and the key person generally wears several hats. Many are unlikely to have personnel dedicated to human resources, IT, accounting and marketing.

Advertising options

Better Business offers the following advertising options:

• Full, half and smaller size display adverts.
• Full and half page advertorials.
• Sponsored columns.
• Loose inserts.

Better Business' associated e-zine - EnterQuest - also accepts advertising, with the following options available:

• Sponsorship of the weekly e-zine.
• Advertorials.
• Classified ads.

Discounts

Discounts are available for advertising in both Better Business and EnterQuest, as well as for advertising in multiple issues. Discounts are also given for PR/ad agencies.

Further information and quotes

To find out more about promoting products and services to our small business readers e-mail us at enquiries@better-business.co.uk or call (0191) 461 8000.