Enterprise news and opinion from Cobweb

Our editorial team regularly publishes topical news and opinion articles covering business know-how, entrepreneurship best practice, local enterprise support and national business support policy. Our independent observations and interpretation of facts stimulate some lively discussions among enterprise practitioners, business professionals and owner managers.

The key to getting repeat sales

December 5th, 2013 | No comments Source: EnterQuest

Just because your customer purchased from you once, don’t be fooled into thinking that they will buy from you a second time. Even though your customer may have had a good experience with you or your business, the next time they are likely to buy from someone who provides a product as good as yours but that costs a little less, or is delivered a little faster…

The crazy tactics of business start ups

August 30th, 2013 | 3 comments Source: EnterQuest

A start up strategy that is based on charging the lowest prices will generally only attract customers who are looking for the cheapest deal. These may not be the best customers to target as they are more likely to look for the cheapest deal again next time and will be unlikely to remain loyal to a new start up…

How to be thoughtful and respectful towards your customers

August 15th, 2013 | 1 comment Source: EnterQuest

This week we’re revisiting a topic covered a couple of times previously in EnterQuest. Which is about focusing on every small business’ most valuable asset, and how to maximise its value…

How to make unhappy customers happy

February 28th, 2013 | 1 comment Source: EnterQuest

Whether you like it or not, if you are a business owner you’ll get your share of complaints and a certain amount of returns and refunds. Instead of being upset at customers who complain, be grateful for them. View them as an opportunity, an important part of your quality improvement process…

How to deal with upset and unhappy customers

October 4th, 2012 | 1 comment Source: EnterQuest

One of the biggest fears faced by new small business owners and people aspiring to start a business is having to handle customer complaints, often from people who might even be upset, abusive and obstreperous…

10 tips to help build customer loyalty

September 20th, 2012 | 1 comment Source: EnterQuest

Business owners tend to believe, or are advised, that if they supply a ‘quality’ product or service then their customers will be happy with them. But not all happy customers make ‘loyal’ customers…

How not to patronise and intimidate your customers

March 15th, 2012 | No comments Source: EnterQuest

Every small business owner will claim that they understand the importance of finding new customers, the need to make the buying process as easy as possible and the benefits of providing a personal experience that will bring people back to buy from you again. So why is it that so many owner-managers fail to get this right – or don’t do it at all?…

How to surprise your customers

February 23rd, 2012 | 3 comments Source: EnterQuest

In order to create a customer experience that is noticeably, or even slightly, different to anything currently on offer elsewhere, you will often have to find some surprising ways to go beyond what they are expecting…

What’s your business ‘back end’?

April 21st, 2011 | 1 comment Source: EnterQuest

Do you know the difference between front-end and back-end sales in business? Have you heard of these terms but were unsure about what they really mean, or have you even heard of them at all? A lot of new and existing small business owners haven’t come across these terms or just don’t recognise the importance […]

Small business ‘moments of truth’

March 24th, 2011 | 1 comment Source: EnterQuest

The quality and standard of your customer service, no matter what type of small business you run, is critical to your success – that goes without saying. But the standard of that service as experienced or perceived by your customers is also the cornerstone on which you will build a valuable, ongoing stream of new […]