Enterprise news and opinion from Cobweb

Our editorial team regularly publishes topical news and opinion articles covering business know-how, entrepreneurship best practice, local enterprise support and national business support policy. Our independent observations and interpretation of facts stimulate some lively discussions among enterprise practitioners, business professionals and owner managers.

You don’t need to be unique, you just need to be different

February 20th, 2014 | 3 comments Source: EnterQuest

To be successful in a small or micro business you don’t have to be the best, you just have to be different. This doesn’t mean you need to be totally unique – you just need to be different in a way that will be noticed by your target customers…

How to outsmart your small business rivals

January 30th, 2014 | 1 comment Source: EnterQuest

Many small business owners have a tendency to think that their competitors are smarter and more successful than themselves. If you think this way as well, it’s worth pointing out that if it were the case, then your competitors will also probably think you’re smarter and more successful than they are too…

Why direct mail still works well

October 31st, 2013 | No comments Source: EnterQuest

Sending personal messages to customers and prospects by post is something that small business owners will find to be one of the most powerful, relevant and effective marketing methods at their disposal. When properly used, there are few other marketing tactics that can deliver your message with such exact precision and at such a low cost…

A lesson about pricing and ‘teeter points’

October 4th, 2013 | No comments Source: EnterQuest

The difference between a product or service being a success or a failure is significantly affected by how it is priced. But it is important to understand that your customer will only buy your product or service if they determine that its perceived value exceeds the price they have to pay to receive it…

Why charities can be good for small business

September 27th, 2013 | 1 comment Source: EnterQuest

An increasing number of small business owners are affiliating themselves with charities and voluntary organisations to get their business noticed, or even to help promote their products and services. Not only is this a primary means for developing a powerful network, but it also helps others in the process…

How to increase revenue using ‘bumps’

September 13th, 2013 | No comments Source: EnterQuest

Too many small business owners spend inordinate amounts of time and money trying to increase their profitability by attracting new customers, when all along they’re allowing profits to slip by right under their nose. On each and every transaction you have the opportunity to increase your margins dramatically with a simple ‘bump’…

Starting a business during a downturn

August 23rd, 2013 | 3 comments Source: EnterQuest

With the business world now truly being a global village as a result of technology, fewer restrictions on the movement of goods and people, cheaper travel and so on, every new business start up is going to find it harder and harder to compete…

Finding the right words to describe a new business

July 12th, 2013 | 2 comments Source: EnterQuest

When you’re a new or little-known business, it can be much more difficult to find the right words and phrases to create a message that will convince your prospects that you’re worthy of their attention – and, ultimately, their custom…

A very important sales and marketing lesson

June 7th, 2013 | No comments Source: EnterQuest

In most marketing circles involving consultants and advisers who pass on their experience to small business owners, there is one particular lesson that probably gets repeated more than any other. And that is about the power and importance of a compelling, benefit-oriented headline in your sales message…

Get to grips with business arithmetic

May 24th, 2013 | 3 comments Source: EnterQuest

In just about every aspect of running a business, financial formulas and numbers are a central factor. And that isn’t just to do with your books and accounts, because numbers are essential when measuring business performance, waste, efficiency and relative levels of success or failure…